The executives at YouTube have warned video creators over past couple of months about the changes arriving in the platform to abide with one fed children’s privacy regulation. And, these changes have finally entered in fill effect. From now on, targeted advertisements will not run on children’s video. Moreover, the children’s videos will also lose an access to the comments as well as a few community features. The video-sharing platform has stated that the children-focused channels would witness a major business impact because of reduced advertisement revenue.
Soon, YouTube will start running a promotion a campaign for its YouTube Kids, one separate application which filters out the kind of content a user sees, across all the children’s videos. Launched in the year 2015, the application eliminates several features which are available for use on main YouTube website.
The platform had informed the creators last September that they will soon have to start designating their video content as ‘created for children’ or ‘not created for children.’ These changes come in as a part of one settlement worth $170mn with the FTC (Federal Trade Commission), over alleged breach of the COPPA (Children’s Online Privacy Protection Act).
Meanwhile, YouTube still is figuring out what content really is ‘created for children’ and what is not as ultimately, it entirely depends on the FTC whether to enforce such rules.