Digital marketing 2022: what is important today?

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Marketing in today’s age is changing as fast as lightning. Digital marketing is not an exception. You have to make sure that you keep yourself up to date on all trends and changes to be expected. Let’s look at the most important digital marketing trends that are here to stay in 2022!

The constant growth of social media influencers

Influencer culture is living its peak, and if chosen right, you can definitely use it to raise brand awareness and make your products or services known to a wider range of customers. It functions kind of like word of mouth, and studies have shown that customers are still more influenced by that than the advertisements that are directly coming from the company. 

Stay active on LinkedIn!

The professional social media platform is showing a significant increase in monthly active users and engagements. It is strongly recommended to create a LinkedIn business page, or if your company already has one, keep an eye on it every day and post up-to-date and relevant content! 

SEO for a relevant and helpful search result

SEO is very important when it comes to digital marketing and necessity for long-term success. It is not a quick process, but focusing on it for a couple of months or years can bring a huge change! It truly is worth it! Hiring an SEO specialist can increase your digital presence, even just for a “quick” content and website checkup. Collaborating long-term and getting more help about potential undiscovered opportunities (like starting a blog) can end up very fruitful for your business! 

Keep yourself up to date about privacy policies

 They are constantly changing and it may cause some challenges when it comes to digital marketing. We would recommend you to keep yourself regularly updated on any upcoming changes so you can navigate your steps accordingly.

Safari and Firefox browsers already block third-party cookies by default, and also planned to stop supporting third-party cookies in Chrome by 2022. Then delayed it until 2023

Also almost half of internet users worldwide use ad blockers (42.7%,Hootsuite), which doesn’t make digital marketer’s work any easier!

Home office is an asset

The pandemic has brought a lot of changes in our everyday lives, and home office was definitely a surprisingly good one. Companies worldwide have realised that their employees can be just as if not even more productive from the comfort of their homes. 

Spending the majority of your time at home offers a number of perks and drawbacks, but it proves to be an advantage when it comes to digital marketing. People spend even more time in front of their devices and are proun to get a bit more distracted while working, so there is a higher chance of the discovery of new opportunities and businesses.

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Creating video content is (also) essential!

Similarly to influencers, videos also function like word of mouth (literally). The two fields are practically walking hand in hand.

Studies have shown that consumers are more likely to purchase software after seeing a video about it. It is becoming part of consumer behavior to watch product reviews before purchasing. The result of this is a potentially higher satisfaction rate, so there is nothing to lose!

The opportunities are basically infinite in this category and if done right, can also help reduce business expenses.

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