Founder of Cultivate Lasting Symphony Craig Siegel knew that his “strong ability to communicate” is a great asset in helping “people want to become better.” He took on the responsibility of helping everyone he could get to the top.
At Cultivate Lasting Symphony, Craig Siegel continues to pursue his goal of elevating people on a grand scale, “so that he can reach a much larger audience, and make a gigantic impact.” He does his work through his belief that people are not broken, but their mindsets usually are. So, he tries to revamp their mindset, “leading to unbelievable breakthroughs in all facets of life.”
Before Cultivate Lasting Symphony, Craig Siegel used to work in Wall Street. He used his abilities as a foundation to acquire more skills and gain a wealth of experience. As he cultivated his newly acquired attributes, he was able to rebuild himself from the ground up, which boosted his confidence.
Craig Siegel planted the seeds for Cultivate Lasting Symphony by building a series of businesses on his own without any experience and then turning them into “massive juggernauts that became extremely successful.”
After experiencing several failures along with his successes, Craig Siegel founded Cultivate Lasting Symphony. The company is “about cultivating that edge that gets you on absolute fire.”
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I took the thing I absolutely loved in life and made it my life. To help people. Craig Siegel, Cultivate Lasting Symphony
Jerome Knyszewski: Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
Craig Siegel: My background consisted of building two 8-figure businesses from the ground up with no prior experience. Of course with every journey, there are ups and downs. I have certainly had my fair share of setbacks which is something that I don’t shy away from, in fact I embrace obstacles. From all the experience I gained between business and running 4 marathons last year, I cultivated a tremendous amount of tools and techniques. When the pandemic happened, it gave me something I haven’t had in 10 years. A moment to pause, reassess, and really take a good look at where I was headed. I know this is going to sound spiritual, but I began to hear the whispers and the writing was on the wall. Finally I was able to see clearly. I took the thing I absolutely loved in life and made it my life. To help people. And so I began Cultivate Lasting Symphony (CLS) which is a play on my initials. I put out valuable content that taught the audience how to generate that edge in life, that lasts forever. I launched back-to-back sold out coaching programs and the rest, as they say, is history.
Jerome Knyszewski: What was the “Aha Moment” that led to the idea for your current company? Can you share that story with us?
Craig Siegel: Although lucrative, I didn’t feel fulfilled in what I was doing. I didn’t feel like I was leaving a mark on this world. And although my passion was always to help people and inspire them to overachieve and fulfill their potential, it wasn’t until the pandemic when I had a moment to breathe and reassess, that the stars aligned for me. I know this is going to sound spiritual, but I began to hear the whispers and the writing was on the wall. Finally I was able to see clearly. I took the thing I absolutely loved in life and made it my life. To help people. And so I began Cultivate Lasting Symphony (CLS) which is a play on my initials. At this moment I understood that transformation and helping people wasn’t just my passion, it was also my purpose.
Jerome Knyszewski: Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard?
Craig Siegel: The biggest obstacle that I had when I began the journey that is Cultivate Lasting Symphony was my uncertainty that my message would hit home. I knew throughout the years, as I built businesses in other industries, that friends, family, and acquaintances would gravitate towards me to feel inspired, but not until the pandemic did I take my ability to communicate with others and make it my life. My biggest obstacle when I decided I wanted to run with CLS was “who am I? Why should people listen to me? Why should people take my message to heart?” And then I took a good hard look into my soul and realized that what’s proprietary about Craig Landon Siegel is in fact, Craig Landon Siegel. I am my own testimonial. I did start multiple businesses from the ground up. I did transform from being unable to run a mile to conquering four marathons the very next year. I do have a story to tell. And from there, it was going to come down to my ability to perform and deliver in such a way that it would resonate with the audience and the masses, and they would feel it in their hearts. That’s what has brought me here today. Fortunately, I can confirm that the Movement has resonated.
I’ve never been happier or more fulfilled in my entire life.
Jerome Knyszewski: So, how are things going today? How did your grit and resilience lead to your eventual success?
Craig Siegel: I’ve never been happier or more fulfilled in my entire life. I wake up everyday via triple back flip into a split. All kidding aside, for the first time in my entire life, I know exactly what I was meant to do. I’ve never felt more aligned. I’m living in my vision with purpose and intent. CLS is helping revamp mindsets worldwide.
Jerome Knyszewski: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?
Craig Siegel: When I first started Cultivate Lasting Symphony, I was understanding and acclimating myself to the different types of posts. For example, some days, I would post an inspirational quote, other days I might post an engagement question to get the audience comfortable. One time I posted the testimonial of a client and I totally forgot to white out their name and as a result, the whole audience saw their phone number. This client may or may not have received some random text messages. After that, I made sure to have my assistant always white out the names and numbers of testimonials that were being posted.
Seeing people get that fire back for life and ignite that spark that makes them feel truly alive is what does it for me. Craig Siegel
Jerome Knyszewski: Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Began Leading My Company”? Please share a story or an example for each.
Craig Siegel: How much fun it would be. There’s nothing better to chase than what sets your soul on fire.
How fulfilled I would be. There is nothing like identifying your passion and purpose and creating your vision. More important is beginning to live inside that vision.
How much better life would be. There is nothing to complain about when you’re doing what you love.
How much love would fill my heart. Seeing people get that fire back for life and ignite that spark that makes them feel truly alive is what does it for me.
How much gratitude I would display on a daily basis. I’m living in a state of gratitude and it’s impossible to be angry or upset or frustrated and grateful at the same time.
Jerome Knyszewski: How can our readers further follow you online?
Craig Siegel: Follow me and check out Cultivate Lasting Symphony here:
And my personal favorite, The CLS Experience Podcast, available wherever you listen to Podcasts. Be sure to subscribe 🙂
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!
